Open Letter to Alex's Coupons Visitors

Over the last six years Alex's Coupons has grown from a small website designed to raise money for my daughter Alexandra's Cord Blood Transplant to become one of the most popular Online Coupon websites. We've been able to provide our visitors with great deals, in many instances exclusive deals, that have saved people a lot of their hard earned dollars. At the same time we've also been able to educate thousands of visitors about Childhood Cancer, as well as make donations to Childhood Cancer organizations.

Unfortunately a lot of that success was due to the fact that we had achieved high rankings in Google for many coupon related keywords. All of that ended last Wednesday when Google updated their search index and in the process buried us, and many other established sites, in the rankings. Overnight our traffic fell almost 50% and even worse our income fell almost 90%.

There's still a possibility that Google will undo the damage caused by this update, but if that doesn't happen there's a good chance I'll have to suspend operations at Alex's Coupons in the next few weeks and return to working full time as a web designer. I hope it doesn't come to that, as I've put my heart and soul into Alex's Coupons for the last six years, but in the end I have to provide for my family.

In the meantime I am working on ways to increase Alex's Coupons visibility outside of Google, which is why I'm writing this letter to you. If you feel that Alex's Coupons is an important resource for Coupons and/or Childhood Cancer information, I would encourage you to let your friends, family and the media know how you feel by whatever means you're comfortable with (e.g. word of mouth, email, mail, phone, etc...). In addition there is a "Tell a Friend" link on every single page of Alex's Coupons. If you click on this link you will be taken to a page where you can fill in the names and email addresses of up to three friends you would like to know about Alex's Coupons.

In closing I want to thank all of you for your loyalty over the last six years. We would have never accomplished anything without you. With your help I hope this is not the end, but a new beginning for Alex's Coupons.

Hope everything is going great. Take care.

Todd Martini
Alex's Coupons