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How We Got Started

Alex at Diagnosis - 11/10/98

Alex's Coupons was started in October 1999 as Affiliates for Alex, a collection of affiliate links to online stores. The site was designed to raise money for my daughter Alex's Christmas presents, while she underwent treatment for Acute Myelogenous Leukemia. Friends and family did their online shopping through the site and I received a small commission in return from the stores. That Christmas Affiliates for Alex raised nearly $400 for Alex's Christmas presents.

As time went on I started to think of what I would like Affiliates for Alex to become in the future. I wanted it to be a place where people could come to save money and get educated about Childhood Cancer. I also wanted to be able to give back to the many childhood cancer organizations that had been helping my family financially during Alex's treatment. For a couple of years this remained just a dream because I didn't have the time to devote to it, but in September 2001 our finances took a turn for the worse as Alex relapsed and my web design business collapsed.

Alex & Congressman Patrick KennedyDesperate to pay the bills I re-launched Affiliates for Alex as Alex's Coupons in December 2001. From the beginning we were able to offer our visitors great stores, coupons to save money and information on Childhood Cancer, but it was still just a little site that wasn't making enough money to allow us to donate to others.

Thankfully by March 2005, income from the site had grown enough that we were able to make our first donation to charity, a $1000 donation to Starlight Children's Foundation. Over the last 4 years we've donated over $20,000 to childhood cancer charities, including our most recent $1000 donation to Starlight on May 15, 2009.

Some of you might say that Coupons & Cancer are an odd fit, but I believe the only way to make the public aware of the problem is to get the information out there. Providing information on Childhood Cancer to those who are looking for it is great, but it's a little like "preaching to the choir". The only way to really change things is to make people that aren't touched by Childhood Cancer understand how serious the problem is. Maybe then we can start to make a difference.

On a personal note Alex is now over 6 years post-2nd transplant and while side effects of her six years of treatment remain, overall she is doing very well. Visit Alex's Place for a longer version of our story and updates...

Todd Martini
May 15, 2009


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